China to further strengthen regulation of livestreaming sector
Chinese authorities will increase efforts to tighten regulations on the country's livestreaming sector. The management of livestreaming account registrations will be enhanced, according to a circular jointly issued by the Cyberspace Administration of China, the State Taxation Administration and the State Administration for Market Regulation.
Livestreaming platforms, alongside livestreamers, will not be permitted to sell products to consumers through rumor-mongering, self-rewarding, or false publicity, the circular said.
The platforms and related institutions should fulfill their obligations to withhold and pay individual income taxes as required.